Exploring the Popularity of Yeh Rishta Kya Kehlata Hai

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The Indian television industry has seen a multitude of successful shows over the years, capturing the hearts of millions of viewers across the country. One such show that stands out for its enduring popularity is Yeh Rishta Kya Kehlata Hai (What Is This Relationship Called?).

Introduction to Yeh Rishta Kya Kehlata Hai

First aired in January 2009 on Star Plus, Yeh Rishta Kya Kehlata Hai is a Hindi language soap opera that has been ruling the television screens for over a decade. Produced by Rajan Shahi under Director’s Kut Productions, the show has garnered a massive fan following due to its engaging storyline, relatable characters, and impactful performances.

Captivating Storyline

At the core of Yeh Rishta Kya Kehlata Hai is the tale of an arranged marriage between Akshara and Naitik, played by Hina Khan and Karan Mehra, respectively. The show beautifully portrays the evolution of their relationship, family dynamics, societal issues, and cultural traditions. As the storyline progresses, it delves into various themes such as love, marriage, parenting, relationships, and the complexities of everyday life.

Through its various plot twists, emotional moments, and socially relevant themes, Yeh Rishta Kya Kehlata Hai has managed to strike a chord with viewers of all ages. The show has not only entertained audiences but also educated them on important social issues, making it a wholesome viewing experience for families.

Iconic Characters

One of the key reasons behind the show’s popularity is its well-etched characters that viewers have come to love and connect with. From the ideal daughter-in-law Akshara to the doting husband Naitik, the show has created iconic characters that have left a lasting impact on the audience.

Over the years, Yeh Rishta Kya Kehlata Hai has successfully reinvented itself by introducing new characters and storylines while keeping the essence of the show intact. This ability to adapt to changing times and viewer preferences has been instrumental in maintaining its viewership over the years.

Social Media Buzz and Fan Engagement

In the age of social media, Yeh Rishta Kya Kehlata Hai has leveraged digital platforms to engage with its fans and create a strong online presence. The show’s cast members regularly interact with fans, share behind-the-scenes moments, and provide sneak peeks into upcoming episodes, keeping the audience hooked and invested in the show.

The show’s official social media pages boast a large following, with fans actively discussing plot developments, sharing their favorite moments, and expressing their love for the show. This fan engagement has not only helped in retaining existing viewers but also in attracting new audiences who are introduced to the show through word-of-mouth recommendations and online buzz.

Impact on Indian Television Industry

Yeh Rishta Kya Kehlata Hai has not only been a commercial success but has also left a significant impact on the Indian television industry. The show’s longevity and consistent viewership ratings have set a benchmark for other shows in the industry, inspiring producers and broadcasters to focus on content that resonates with Indian audiences.

Moreover, the show’s ability to explore a wide range of themes and emotions while maintaining a strong social message has set it apart from conventional saas-bahu dramas, paving the way for a new era of storytelling on Indian television.

International Appeal

Apart from its massive fan following in India, Yeh Rishta Kya Kehlata Hai has also gained popularity among international audiences. The show’s universal themes of love, family values, and relationships have transcended cultural boundaries, making it a favorite among viewers across the globe.

With subtitles available in multiple languages, the show has been able to reach a wider audience, further solidifying its position as one of the most-watched Indian television shows internationally.


In conclusion, Yeh Rishta Kya Kehlata Hai has undoubtedly carved a special place in the hearts of millions of viewers with its compelling storyline, memorable characters, and socially relevant themes. As the show continues to entertain and inspire audiences, its legacy as a trailblazer in the Indian television industry remains unrivaled.

Frequently Asked Questions (FAQs)

1. What is the running time of Yeh Rishta Kya Kehlata Hai?

Answer: Yeh Rishta Kya Kehlata Hai airs on Star Plus from Monday to Saturday at 9:30 PM Indian Standard Time.

2. How many seasons of Yeh Rishta Kya Kehlata Hai have been aired so far?

Answer: Yeh Rishta Kya Kehlata Hai has had multiple seasons, with the main storyline evolving over the years with new characters and plot twists.

3. Who are some of the most beloved characters in Yeh Rishta Kya Kehlata Hai?

Answer: Characters like Akshara, Naitik, Kartik, Naira, and Gayu have garnered immense love and appreciation from the audience.

4. Has Yeh Rishta Kya Kehlata Hai won any awards for its performances?

Answer: Yes, the show and its actors have won several awards at prestigious award ceremonies for their exceptional performances and impactful storytelling.

5. How can international viewers watch Yeh Rishta Kya Kehlata Hai?

Answer: International viewers can watch Yeh Rishta Kya Kehlata Hai on popular streaming platforms that offer Indian television shows with subtitles in various languages.

6. What sets Yeh Rishta Kya Kehlata Hai apart from other Indian TV shows?

Answer: Yeh Rishta Kya Kehlata Hai is known for its strong storytelling, relatable characters, and ability to address social issues while entertaining the audience.

7. Is Yeh Rishta Kya Kehlata Hai family-friendly?

Answer: Yes, Yeh Rishta Kya Kehlata Hai is a family-friendly show that is suitable for audiences of all ages, making it a favorite among households.

8. How do the actors of Yeh Rishta Kya Kehlata Hai engage with their fans?

Answer: The actors of Yeh Rishta Kya Kehlata Hai actively engage with their fans through social media, live interactions, fan events, and behind-the-scenes glimpses of the show.

9. What are some of the recurring themes in Yeh Rishta Kya Kehlata Hai?

Answer: Themes like love, relationships, family values, traditions, and societal issues are commonly explored in Yeh Rishta Kya Kehlata Hai, resonating with the audience.

10. How has Yeh Rishta Kya Kehlata Hai influenced the Indian television industry?

Answer: Yeh Rishta Kya Kehlata Hai has set a benchmark for quality storytelling and impactful content, influencing other shows in the industry to focus on themes that connect with viewers on a deeper level.



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Kavya Patel
Kavya Patel
Kavya Patеl is an еxpеriеncеd tеch writеr and AI fan focusing on natural languagе procеssing and convеrsational AI. With a computational linguistics and machinе lеarning background, Kavya has contributеd to rising NLP applications.